Via Alley is a fashion and designer store in Darlinghurst and Gallery Victoria. Its collections are creation of enthusiastic artists from all over the world and aims to provide an online shopping experience to its customer. With more than 100 unique items to trial this online experience and schedule to increase 50 new products per month. A feasible solution is required to catter such growth.

The process started by searching the right shopping cart software. However, all existing eCommerce solutions are not capable to provide boundary-free structure for design and creativity. Ease of use and management for the website was also a major hurdle.

With less than 6 months before launch, Via Alley contracted Travaganza to deploy a product management driven solution to delivere this seemingly difficult challenge. After dicussion with Via Alley and careful analysis of existing technologies, WordPress: well maintained open source blog system was chosen by its flexibility.

WordPress is able to maintain and manage pages and product using smart editor interface, as well as a custom tailored plugin for WordPress, The original blog system were transformed to a product management system providing shopping cart features as well as its original blogger facility.

Integration of the customised online shop solution was also necessary to power the dynamic elements of front end design. With the combination of dynamic page effects and its slick design, Via Alley is arguably the shopping cart website with the most characteristics in the world.

After the website were deployed, Travaganza continues to configurate, tailor and tweak the website providing quality supports for the system and to Via Alley.